This is How Data Enhancement Can Help Your Business

This is How Data Enhancement Can Help Your Business

Data enhancement—sometimes called data hygiene and data append—is a critical component to keeping the gears of your business spinning in the right direction. That’s because you’re always going to need the most up-to-date information to ensure your email and other marketing campaigns reach the right people.

Nothing is worse than wasting your valuable time and money on delivering direct mail pieces and email to addresses that are no longer valid. Data enhancement is the proven way to increase your open rates and improve your response rates. With, you get the option to append the following:

  • Credit ratings
  • Email addresses
  • Phone numbers
  • Business size
  • Number of employees
  • Industry information

In addition to keeping your contacts current, data enhancement allows you to perform postal processing to ensure mail deliverability, data suppression to hide unwanted prospects or current customers, and merge/purge records to maximize your marketing efforts.

Data enhancement keeps you ahead of your competition and enables you to keep a clean track record of making smarter business decisions. So, when it comes to data, this is a no-brainer.