Email marketing is an affordable solution to ensure message delivery.

How to Connect Data to Small Business Success

The foundation of any strong marketing campaign is accurate data. Accurate customer data can help small businesses launch stronger email campaigns, create more personalized marketing messages, and build customer loyalty by nurturing relationships over time. But the keyword here is accurate. In order to impact your marketing efforts in a positive way, the data your small business has collected from customers needs to be accurate and up-to-date.

After all, what good is a customer’s email address if the message you send will bounce because the email address is no longer valid?

Forbes recommends email marketing as an effective and inexpensive marketing tool, and email marketing campaigns are one area that can benefit from accurate data. With a strong, current email subscriber database, you can easily reach all of your customers and send them coupons, news about your business, new inventory updates, and even tips on relevant topics. By sending regular emails and staying in contact with your customers, you’ll stay on their minds, so when it’s time to purchase again, they’ll think of you!

It’s clear that accurate data is essential to optimize your marketing efforts, and can help you ensure your customer data is on point. Using’s resources, data appending and enhancement services, you can add and update your customer records keeping them pristine and updated.’s data enhancement services allow you to append all of the following:

  • Credit ratings
  • Email addresses
  • Phone numbers
  • Business size
  • Number of employees
  • Industry information

In addition,’s data processing service can help you maintain your customer files and keep your records clean and clutter-free. This service allows you to quickly identify duplicate contact information and remove outdated and inaccurate contact information from your list. You won’t waste any time or effort. Postal processing will also ensure your customer files are accurate and deliverable.

A clean customer file allows you to build and maintain stronger relationships with customers.

A strong marketing database with accurate contact information will allow you to foster and maintain strong relationships with your customers, and that’s a big part of what makes a successful business.

Having a partner to help you determine whether the data you’re collecting from your customers is updated and optimized is essential—it allows you to focus on running your business while having the peace of mind that your data and marketing efforts are in good hands.

So whether you want to check company credit or have handle your data processing, contact us. Use data to your advantage for the success of your company. Running a small business is no easy task—we can help!