Online marketing can help up and running businesses get that extra boost they need. Whether you have a hefty budget set aside or little to work with for online marketing, you have plenty of options.
An online presence is essential to a successful business, just like good company credit and great customer service. The good thing about online marketing is that it doesn’t have to cost a lot. So whether that budget is there or not, whether you are working on establishing your business credit history or not, you can work on your online marketing with these strategies:
1. Set your budget
Again, you don’t need a big budget. Just like when you build business credit, you do need to spend some money on marketing, but it doesn’t have to be a lot. With this budget, you can not only be marketing yourself online but also be establishing your credibility.
2. Work on your brand
Your website is the first piece of your online presence and should depict your business with your brand in mind. Social media is related to this, and you can use it wisely to reach your specific audience. Use visuals and words that showcase who you are as a business.
This is an excellent marketing tool. Once you have subscribers to your blog, you can reach out to them via email and send reminders, updates, even promotions. Make sure your blog depicts your brand and speaks directly to your target audience.
Contests mean customer connection and engagement. You can offer prizes ranging from t-shirts to a free product. Again, you can keep costs low with this but once your customers are involved, they will be more loyal. Here are some ideas for contests:
- Vacation pics with your brand – when a customer posts a pic depicting your brand (in your t-shirt, using your product, etc.) on vacation or traveling, you can offer an incentive.
- Name or choose something – Let your customers be involved in naming a new product or picking out a paint color for your space (remember you can give them choices).
- Giveaways – You can offer giveaways through sharing on social media. When your followers share and tag people, choose a winner.
5. Always use great content
Whether it’s for your website, blog or social media, keep your content strong and engaging. Consistently consider SEO so your customers can find you. Let your tone depict your brand, too, and become “friends” with your customers. When you can create that connection, your business will grow. The stronger your content, the more sharing will take place, and that is free!
Online marketing is a key piece to keeping your overall costs down. The internet also is one of the most important places to market your business because your customers are there, too.