If you own a small business, you likely have an eye toward growth. But how do you get there? Maybe you feel stuck in one spot, and you’re looking for the one thing that can give you a boost. Maybe your business is growing, but you’d like to see it go a little faster. Whatever you can do to boost your business growth is a step in the right direction. Here are five valuable tips to help you get growing!
1. Increase your marketing efforts – This may seem like a costly endeavor, but it doesn’t need to be. The Balance Small Business recommends doing some of these things for low cost, high reward marketing:
- Create and use a promotion kit
- Include promotions or coupons with your invoices
- Give free workshops
- Advertise with your vehicle
2. Build your online presence – Make sure your website is easy to navigate and intuitive for the reader. Let it showcase your brand’s mission and personality. Include images and descriptions of your products and services, testimonials, promotions, and a blog related to your business and the community.
If you’re not already on social media, it’s time to get started. You don’t have to cover all platforms, but depending on who your customer base is, you should have some social media presence. LinkedIn is typically good for B2B businesses, while Facebook is usually better for B2C.
3. Make smart business choices – Make sure that your vendors and customers can keep up their end of the deal. You can work with Credit.net for a complete company credit report or corporate credit report to know that your customers and clients are in good business standing. It never hurts to gain a little background perspective. Working with the right partners can make a big difference in the success of your business. When you credit check a company on the front end, it can save you a lot of trouble later on.
4. Have excellent customer service – No matter what you are selling, if no one is buying it, success is not yours. Entrepreneur.com says you must charm your customers and build quality products to ease their lives. Happy customers will also breed more customers. If you sell a product, let your customer return or exchange it until he’s happy. If you sell a service, make it right, even if it takes a few tries. Be kind and be grateful. That can go a long way.
5. Have an excellent team – As tempting as it may be to hire your college roommate or your neighbor’s kid, make sure your employees are qualified. The stronger the team, the stronger the business can be. Remember, you can teach some things, but finding team members who have the drive, attitude, and initiative is a great first step. You probably cannot do everything on your own, and as your business grows, your team should, too.
Please contact us at Credit.net to see how we can become part of your team. We would love to help your small business grow and always happy to share how we can do this.