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6 Small Business Mistakes You Never Want to Make

The worst small business mistakes are very easy to make.

As with anything else in life, if you are a small business owner, you are bound to make some mistakes here and there. When you do make a mistake, the best thing to do is learn from it, brush your hands off and move on. Dwelling on your mistakes can hold you back.

Of course, though, we’d all like to prevent mistakes from happening in the first place, and knowledge is the first step to prevention. Below are a few of the most common mistakes made by small business owners; if you can’t avoid them, at least you can learn from them.

1) Setting Unrealistic Financial Goals

If you’re excited about a new business venture, it’s easy to get swept up in that enthusiasm and set financial goals that are simply too ambitious. But remember: most millionaires didn’t make their money overnight. Being realistic about your goals is important. Establishing specific, measurable, accountable, realistic, and time specific (or SMART) goals will help set your business up for success.

2) Having No Clear Marketing Strategy

When you’re running a small business, it’s essential to be prepared to reach customers across multiple channels. Your marketing messages need to be clear and consistent so your customers will understand your products or services. Develop a clear marketing strategy backed by data, and designate which channels you will use to engage with your target audiences.

3) Not Knowing Who Your Ideal Customer Is

Not only do you need a clear marketing strategy as stated above, but you also need to know who your customers are in order to effectively implement that strategy. Gather demographic data to develop your customer personas. If you’re a B2B business, you also may want credit report information for businesses before you begin working with them. can help here by checking the business credit of potential customers.

4) Overspending 

Whether you’ve just launched your small business or you’ve been up and running for some time, it’s essential to spend within your means. You don’t always need the best of everything; you can get equally effective but lower cost items and services by taking the time to compare features and prices. This can help you build business credit, too.

5) Underspending

Yes, this is possible, too. You need to invest in certain things to create a strong, successful business. Avoid cutting costs too much, and prioritize your spending effectively.

6) Taking on Too Much Yourself 

As a small business owner, you’ll wear many hats, but it’s important to remember that you can’t do it all yourself. You only have so many hours in a day, and you may need some help along the way. can help your business by not only evaluating credit risks but also by helping you with data and online marketing.

Please contact us at and let us help you avoid these common mistakes on your road to success.

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